Nilfisk-Advance has gained consistent market insight in 18 countries so far

Nilfisk-Advance has automated and streamlined its insight processes in 18 countries – and receives performance figures for a number of important touch points on a continous basis. Everything is designed via the Catglobe software, which handles the related processes automatically.

Today, all sales representatives, sales managers, country managers, region managers and vice presidents up to the CEO level have access to relevant performance reports based on valid market feedback. At the same time, each account manager receives an individualized PowerPoint report, which is automatically generated and addresses each manager’s primary action points.

Previously, the country manager of each country was left with the task of gathering market intelligence, and, as a result, the steps taken would vary quite a lot from one market to the next. This meant that communication between different organizational units was inefficient, requiring employees to spend a lot of time trying to convince each other as well as the parent organization of which issues to prioritize.

Now, the Catglobe software has created a new, positive and uniform momentum, where everybody is on the same page, acting on the basis of customers’ actual expectations of the market. All market intelligence is updated in real time all over the world. This implies that Nilfisk-Advance – a large organization with many touch points, a large product range and an even larger spare parts catalogue – can run its business based on a consistent, timely and always up-to-date picture, which isolates diversity – everything is in real time for all 18 markets.

Consequently, Nilfisk can act more flexibly and accurately in launching any new steps – worldwide.